Smarter Programmatic Starts Here.
Wiz® is an intelligent automation layer for DV360, Meta, and TikTok that improves campaign quality and cuts media costs. No new platform. No integration. Just smarter, transparent media.
01
Wiz® – The Missing Layer in Programmatic
Wiz® optimizes campaign structure across auction-based platforms. Advertisers and agencies use it to:
- Improve engagement and quality (CTR, viewability, targeting)
- Reduce media costs by up to 20% (CPM, CPA, CPC, CPV)
- Save hours weekly and eliminate manual errors
Unlike black-box bidders, Wiz® gives full visibility into every structural change.
02
Smarter Campaign Structure - on autopilot.
Wiz® takes over repetitive tasks – adjusting budgets, bids, targeting.
- No new platforms to learn
- No system integration required
- All changes visible in the DSP UI or via API
Wiz® evaluates hundreds of dimensions per IO/Line Item/Ad Set, finds winning combinations, and rebuilds structure – bypassing DSP limitations where necessary. Result: fast response to market shifts.
03
Beyond Real-Time Bidding
DSPs optimize impressions within fixed setups. Wiz® operates one layer above – the campaign structure.
➤ Structural optimization, not just bidding
Wiz® designs the playing field – reshaping architecture, so your bidder competes on the right terms. It turns yesterday’s signals into today’s structure – reallocating spend, splitting or consolidating segments, and widening or narrowing exploration as value shifts. Result: durable performance, not just click spikes.
➤ Quality Above All
Algorithmic Quality Control prioritizes high-value traffic and excludes patterns like MFA or suspected bots before they drain budget. CMOs gain stronger brand safety; CFOs pay only for quality impressions.
➤ Explainable AI & Transparent Control
AI analyses performance and applies human-readable changes – automatically, without bias or fatigue. Every update is measurable, traceable, and easy to interpret. No black boxes.
04
OTC Pharmaceuticals
Duration: April 2nd to May 19th
Goal: Reduce cost per click (CPC) while maintaining reach and CPM levels.
Result: eCPC decreased by 65%
eCPM decreased by 7%
OTC Pharmaceuticals
Duration: April 2nd to May 19th
Goal: Reduce cost per click (CPC) while maintaining reach and CPM levels.
Result: eCPC decreased by 65%
eCPM decreased by 7%
OTC Pharmaceuticals
Duration: April 2nd to May 19th
Goal: Reduce cost per click (CPC) while maintaining reach and CPM levels.
Result: eCPC decreased by 65%
eCPM decreased by 7%
04
Macro meets Micro
Wiz® is stepping in where RTB can’t. RTB makes split-second, impression-level decisions, Wiz® sets the macro frame – how broadly to explore, where to cap, how to pace and allocate budgets – so the bidder competes where value is most likely.
Macro-Level Intelligence. This pairing avoids short-term optimization loops that over-favor narrow pockets and surfaces new opportunities. Wiz® reads patterns, adjusts flighting and keeps delivery on goal as markets move. RTB handles the micro; Wiz® manages the macro.
| What RTB Does | What Wiz® Adds Daily | Why the Combo Wins |
| Micro-bidding at impression level | Macro-tuning of structure | Keeps big-picture goals on track |
| Sees moments – individual auctions and clicks | Sees patterns – which segments underdeliver, where spend should move, when to broaden or narrow targeting | Breaks “optimization loops” where RTB overspends on narrow segments and misses fresh opportunities |
| Operates inside DSP black box | Transparent, overridable setup | Agencies stay in control |
05
New Standard in Media Efficiency
- Higher Quality, Better ROI: Improve ROAS and CTR while reducing media spend – by up to 20%. Our algorithms prioritize quality traffic to increase viewability and conversions and ensure your full budget delivers with less waste.
- More Efficiency, Less Risk: Automate error-prone, manual work of managing hundreds of campaign parameters. Save hours each week and avoid costly mistakes.
- Zero-Integration, Secure Setup: Deploy Wiz® in minutes without complex integration. Connect via API or SDF and keep existing workflows intact.
06
Digital Media Is Evolving - Fast
Programmatic advertising now accounts for over 72% of digital ad spend and has more than doubled since 2019. Per Statista, total spend is projected to approach $800B by 2028.
This explosive growth creates immense pressure for advertisers to move faster, spend smarter, and stay ahead of platform complexity. That’s exactly where Wiz® comes in.
07
Minds Behind the Magic
MediaWizard.ai builds Wiz®, the intelligent automation layer for programmatic. Founded by leaders from top agencies and Stanford GSB experts in auctions and market design, we bridge strategy and algorithms so campaigns scale with control and transparency – bringing academic rigor and industry standards to everything we ship.
Igor Kalenski – CEO & Co-founder
Senior executive with a strong track record in businesses transformation and scaling digital ventures across marketing, ecommerce, and media.
From 2016 to 2024, he served as CEO and Global E-commerce Lead at Molecular Worldwide, part of Omnicom Commerce Group — a global hub delivering consulting, technology, and production services.
He previously held leadership roles at BBDO, Saatchi & Saatchi. He also served as President of the Marketing Communication Association and Vice President of IAA Poland.
In his civic roles, Igor is an arbitrator for the Advertising Ethics Committee and a member of the IAA Global Sustainability Council. He also sits on the IAB Forum Program Board and the Business Council at the University of Warsaw, fostering dialogue between business and academia.
Andrzej (Andy) Skrzypacz – Chief Scientist & Co-founder
Andrzej is a Professor of Economics at Stanford Graduate School of Business, specializing in game theory, auctions, and dynamic pricing. He teaches MBA and PhD courses on the economics of online advertising markets.
Since 2011, he has worked with global platforms like Yahoo!, Pinterest, Spotify, and Google on the design and evolution of online advertising markets.
His expertise ensures that the heart of Wiz® is built on solid theoretical and market foundations.
Lech C. Król – CTO & Co-founder
A visionary with over 30 years in advertising and technology. Combines deep business know-how with tech vision. Led teams at top agencies: DMB&B, McCann-Erickson, Leo Burnett, EURO RSCG. For the past decade has focused on applying AI and IT technologies in marketing. Creator of Individeo, an innovative system for video ad optimization. Lech combines hands-on business expertise with a passion for new technologies — thanks to him, MediaWizard.ai effectively addresses the real needs of modern marketing teams.
They are supported by a team of experienced data engineers, programmatic specialists, and product managers — working together to build a solution shaped by the the challenges of modern digital advertising.
08
Ready to Make Programmatic Smarter?
Wiz® is already helping agencies and advertisers lift performance while cutting costs. No custom integration. No complexity. Just results.